Check out our original post and let us know about your favorite pre-mtv vids below.

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Before MTV revolutionized the music video format, rock & roll videos were mostly lip-synched reenactments or television appearances. In rarer instances, the filmmaker would push the limits to create an artistic match to the audio it intended to promote (‘promo clips‘). Here’s our 5 favorite pre-MTV promo clips, each with a video as boss as the song:

5. The Animals – House of the Rising Sun (1964)
This is on the line as it’s a studio lip-synch, but there’s something going on here. Clever camera angles that show the roles of each band member, stoic pacing around the studio, Alan Price pulsating on the Vox Continental, and Eric Burdon’s ice cold performance show this to be an inspired rock video, one of the earliest made.

4. The Kinks – Dead End Street (1966)
After writing the huge Kinks hit, Sunny Afternoon, Ray Davies wanted to write about something a little less sunny and came up with Dead End Street, a fantastic hard-edged single. They got to ham it up for this film, though the BBC refused to show it when they found their antics mixed with Great Depression photos to be in “poor taste.” It’s not hilarious today, but it was one of the first music videos to introduce a plot, of sorts.

3. The Masters Apprentices – Buried And Dead (1967)
This was a pioneering promo clip in Australia’s 1967, influencing many other bands to release videos for their songs. Slow motion and choppy edits of live footage are interspersed with a DIY back-story. This gritty little film nicely captures the feel of the song.

2. The Beatles – Rain (1966)
There’s not a lot of depth here (just the Beatles acting casual, digging their song), but the direction by Michael Lindsay-Hogg, is iconic in style. This clip has everything a traditional music video has like rhythmic back-and-forth edits and trippy B-roll of the band. Stands out amongst the crowd as the fab4 always did.

1. Bob Dylan – Subterranean Homesick Blues (1966)
Little needs to be said for the classic D.A. Pennebaker film that would elevate the promo clip to an artform. Bob Dylan drops increasingly inaccurate cue cards while Allen Ginsberg chats with Bob Neuwirth in the background in this groundbreaking piece of musical cinema vérité . It’s an all-time classic, recognized and imitated the world over.

Q: Let us know about your favorite 60s music videos.

Zabriskie Point Sessions:

“Pink Floyd – Rain In The Country”

The Lollipop Shoppe/Weeds:

“You Must Be A Witch”

mp3: Michel Polnareff – Hey You Woman

[youtube]http://youtube.com/watch?v=BVNWq3gOBl4[/youtube]

start youtube.
play mp3 soon thereafter.

mp3: The Soft Machine – Out Of Tunes

mute youtube.
run video as soon as the intro starts fadeout.

mp3: Les Sinners – Don’t You Run Away

mp3: Brian Eno – Golden Hours
mp3: Brian Eno – Little Fishes